Identificación de la motivación de vendedores y consumidores participantes en los Mercados Campesinos de La Presidenta y el Parque Gabriel García Márquez (Comuna 14) de Medellín

Abstract

Is Important Identify the motivation behind the purchase of products in Mercados campesinos, or farmer's market by the residents of Comuna 14 in Medellín -- Knowing this we can implement adequate strategies that facilitate the process and help grow the market for this initiative, in order to contribute to the sustainable development of the community-based economy -- The interest of this identification arises from the need to improve in these communities the economy on a smaller scale, which is of importance for our territorial environments and as part of our cultural identity -- One of the most important findings of the present study is to determine, from the psychological and sociological point of view, the reasons why people buy in these markets -- One of the most important is the sense of solidarity that has arisen in the city with the farmers by collaborating with the purchase of their products and the imaginary that they are less man manipulated and fresh