masterThesis
Modelo de negocios para una empresa dedicada a facilitar la adquisición de vivienda en el Eje Cafetero por parte de los colombianos residentes en Estados Unidos
Fecha
2017Autor
Castaño Salazar, María Fernanda
Institución
Resumen
The value of remittances sent by Colombian residents in the United States to the Coffee Hub ranges around USD 278.6 million by 2015, from which approximately 15.5% is destined to payment of a loan quota for acquisition of housing and for the payment of the lease fee -- This shows that this niche market oscillates around $ 43.2 million dollars, giving rise to an important business opportunity, not only for the construction companies, but also for intermediaries in the process of acquiring housing -- Therefore, a company dedicated to facilitating and assisting Colombians in the United States to acquire housing in the Coffee Triangle, especially in these moments of high value of the currency, represents a business of high potential