Trabajo de grado - Maestría
Manejo de la comunicación pública en las Empresas Municipales de Cali: Ajustes y proceso
Fecha
2017-09-20Autor
Barona Tovar, Martha Lucía
Institución
Resumen
This work established its research route in the management of public communication in the municipal companies of Cali: adjustments and process, which has undergone transformations, from the disappearance of the institutional organizational chart until its return to it, under conditions marked by the Standard Model of Internal Control and the Model of Organizational and Informative Public Communication for State Entities (MCPOI), which demarcate the duty to be of public communication in the organizations of the Colombian State.
It began with the search of institutional information that had the memory of communication in the company, being almost null the reference to the first years of the institutional crisis of the company and being much wider between 2008 to 2013.
The Corporate Strategic Plan 2008-2012 of the Municipal Companies of Cali, was an important support, because it is the historical process of the period of intervention of the company by the Superintendence of Public Utilities and even has historical background of the development of the company.
Likewise, the documentation for the present work was obtained with publications made in local and national media. As well as supports from the Sintraemcali union organization, the Municipal Council, among others.
Understanding the logic of public policy is carried out from the authors, the models and the practice itself within the company for the management, adjustment and communication processes, which has moved in several ways but has definitely emerged as the winner in what is considered as transversal and strategic