Key performance indicators for improving a CRM implementation

dc.contributor
dc.creatorMaio Fernandes, Sara
dc.creatorCoutinho, Carlos
dc.date.accessioned2021-07-09T22:30:13Z
dc.date.accessioned2022-09-22T18:44:46Z
dc.date.available2021-07-09T22:30:13Z
dc.date.available2022-09-22T18:44:46Z
dc.date.created2021-07-09T22:30:13Z
dc.date.issued2017-06
dc.identifierhttps://hdl.handle.net/10614/13095
dc.identifier.urihttp://repositorioslatinoamericanos.uchile.cl/handle/2250/3457720
dc.description.abstractThis document analyses the main pros and cons factors in the implementation and configuration of instances of a Customer Relationship Management tool (CRM) in a company, with the purpose of understanding if the establishment of key performance indicators (KPIs) could help achieving a higher success rate in its implantation on a new business
dc.languageeng
dc.publisherMadeira, Portugal
dc.relation1406
dc.relation1401
dc.relation2017 International Conference on Engineering, Technology and Innovation (ICE/ITMC)
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.rightsDerechos Reservados ©2007 IEEE
dc.titleKey performance indicators for improving a CRM implementation
dc.typeArtículo de revista


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