Plan de marketing internacional para exportacion del Borojó desde el Valle del Cauca

Abstract

In response to the growing demand in the international scenarios for agricultural products, as proposed by the Food and Agriculture Organization of the United Nations when it states that the "global demand for agricultural products has continued to increase", this plan is developed of international marketing focused on the analysis of the different variables that affect the international commercialization of an exotic product such as Borojó from the context of Valle del Cauca, Colombia. Throughout the development of this project you can see a broad description and analysis of the product to be exported (Borojó), its importance, the normative regulations on exports, the implications for Valle del Cauca, all of which turn out to be elements of analysis to know the correct handling that should be given to the product. Likewise, both national and international competitors were identified and evaluated, emphasizing the size of the market of agricultural products in monetary terms and volume of consumption in the countries of destination, thus analyzing variables of the macro environment that may affect the compliance of the objectives proposed here. Followed by the above, the necessary conditions of access to the destination market were detailed, as are the technical requirements required for the nationalization of the merchandise as well as the good views and logistical conditions, evaluating the different means of transport making simulations of unitarization and cubicaje