Trabajo de grado - Pregrado
Análisis de las prácticas de comunicación que emplea el Ancianato Niño Jesús de Praga para generar relaciones con aliados estratégicos en el municipio de Yumbo
Fecha
2019-05-24Autor
González Toro, Willar
Institución
Resumen
The eldership infant Jesus of Prague is a organization that is dedicated to operate as a home and dining to older adults in extreme poverty in the municipality of Yumbo, the organization is supported from donations or contributions that do sometimes relatives of the elderly guests of the home, this paper seeks to perform an analysis to strategies or methods employed by the nursing home for the search of resource income, the generation of links with organizations that want to advance processes of corporate social responsibility or support from the volunteering in addition to using the results of the analysis, provide alternatives on the basis of the communication which can be accessed the nursing home, such as the presence and positioning in social networks through content of value, the web image of an organization today it is imperative because it provides greater visibility of the management of the organization, increases the ability of call for the help of the volunteer and becomes an asset with benefits for organizations that wish to advance processes of corporate social responsibility.As part of the development of this work, we researched on the governmental agencies in evaluating their level of support and a search for the well-being of the older adult by organizations publicasAdicional to this, a proposal is made graphic and audio-visual looking for work is made tangible and that really produce an impact in the community of the municipality of Yumbo