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Diseño de información aplicado para el cambio de comportamiento. Caso transporte informal “motorratón” en la ciudad de Palmira
Fecha
2019-03-15Autor
Quintero Vargas, Sebastian
Arias Riaños, Ronald Esteban
Institución
Resumen
A research was made in Palmira, a city located at the south part of the Valley del Cauca and which is known as the “Villa de las Palmas”, where a phenomenon has been taken place due to the increased unemployment from the year 2012. New ways to make a living have had to be set by the inhabitants to survive. Motos are being used as taxis, this non formal service of transport, which is not according with the law of the country, has been used by offenders to commit criminal acts, thus a controversy has arose about this service which has been useful to improve the transport of passenger into the city; thus honest people who get the resources to support their family have been greatly affected.
An investigation was held to look for the criminal acts which took place in Palmira and in which moto- taxi drivers were involved. The purpose was to get an idea about the concept palmiranos have about the moto- taxi drivers and the confidence they inspired to their customers. The field of work was focused on observations, polls and interviews to customers as well as moto- taxis drivers. The design applies the branch of the information design, and the purpose is to inform the moto- taxi drivers and the customers about a local government program to give licenses to the moto- taxi drivers in order to offer confidence and security to customers about this kind of transport; graphic prototypes of uniforms that will be wore by moto- taxi drivers in this program as part of the necessary and useful measures to improve the identification of these workers were also pictured, thus customers could get enough confidence when using this way to move inside the city