Trabajo de grado - Pregrado
Propuesta de un plan de direccionamiento estratégico para Alma C.A.D. S.A.S.
Fecha
2019-03-15Autor
Pavía Salazar, Alfonso Jose
Institución
Resumen
Alma C.A.D. S.A.S. is a nonprofit company, which is dedicated to the field of
comprehensive training of people suffering from addiction problems or demonstrates
behaviors associated with the consumption of psychoactive substances, depression,
affective disorders, psychological disorders, personality disorders, among others.
The objective of this paper is to propose a strategic management plan for an
institution that provides a health service, which will allow it to organize its
administrative structure based on those specific environments that permeate its own
employees.
This work is structured as follows: In the first part, the organization is analyzed using
a semaphore technique in order to verify the change requirements regarding the
objectives of the institution. The second part proposes an analysis of the internal and
external elements that they infer in the operation of Alma CAD SAS, information with
which the DOFA matrix is built, from which are derived strategies with which the
matrix of the strategic position and the evaluation of the action are organized
PEYEA. Finally, the strategic plan for the Institution is presented, which will be
considered for its directives for implementation