masterThesis
Gente de Ambiente SAS
Autor
Franco Torres, Carol Marcela
Institución
Resumen
Gente de Ambiente - GA is a company dedicated to raising awareness about caring for the environment through the reuse of usable materials and the proper use of waste generated by people. The products offered by the company are made with recycled plastic that become clothing of excellent quality with a portfolio of products aimed men and women who see fashion as a way of expressing their commitment to protecting and caring for the environment. GA's goal is to raise people's awareness of responsible consumption through the manufacture, design, and marketing of green products. The company's target market is upper-middle-class people between 20 and 40 years old from the city of Bogotá and it is planned to increase the company's offer to the main cities of the country in the medium and long term, in North America and some Latin American countries. The expenses and production costs for the first year is estimated to $ 478´804.176 Colombian pesos, which is equivalent to $131.745 US dollars (November 13, 2020), which will be financed 31% with resources from the partners and 69% with investors, credits banks and / or suppliers credits. Gente de Ambiente has had a Chamber of Commerce since June 10, 2020, it also has a website, the first designs of its main products, as well as suppliers of raw materials and the maquila to make them. So far, according to the measurements that have been carried out through surveys and “focus groups” that have been carried out (even with prototypes of the products), they have been well received by a sample of the target audience.