bachelorThesis
Plan de Marketing Digital Grasco Ltda.
Autor
Hermida Ferreira, Luisa Fernanda
Reina Rodriguez, Laura Daniela
Institución
Resumen
The social networks such as Facebook, Instagram and Email Marketing, that companies have been revolutionized and how to interact with customers. Currently, what is sought as an organization is to position itself through digital marketing, leaving aside the management of traditional advertising and thus giving greater confidence to what is done with marketing strategies from the devices electronic. This is a topic of relevance today, since the fundamental influence of technology has been determined and how you can innovate, create, invent and, above all, from the business level, position the brand. The implementation of a digital marketing strategy plan has proven to be one of the most influential means at the time of adaptation of the different economic sectors in relation to improving the corporate image of a brand. Therefore, throughout this work of the account of the different generalities of the company Grasco Ltda., to the production of edible fats and oils, seeking the implementation of a digital marketing strategy, various activities that account for the Impact positive of digital media with the use of social networks to achieve high levels of competition in the market.