bachelorThesis
Marengo NCM
Autor
Gordillo Olaya, Juan Manuel
Ruiz Nieto, Camilo Esteban
Sánchez Largo, Joel Nicolás
Institución
Resumen
Marengo NCM is an enterprise focused on the production and commercialization of equine accessories, more specifically in personalized saddle pads, creating two categories; the first, called a work saddle pad focused on agricultural and livestock activities; the second, named luxury saddle pad designed for less demanding activities such as exhibitions and horseback riding. These products will be marketed through a website, aimed at people who have at least one equine specifically in four departments; Boyacá, Casanare, Cundinamarca, and Meta. Marengo differs mainly from its competition due to the service it provides, which allows the customer to interact and be part of the saddle pad production process, to cover all those variables such as: design, color, shape, dimensions, which are not found in today's market. Therefore, our main objective is to offer a portfolio with enough designs and enough personalization variables that do not lead the client to have to travel for hours to purchase a saddle pad for their equine.