bachelorThesis
TuChef
Autor
Osorio, Julian
Ussa, Maria José
Ibañez, Valentina
Londoño, Juan Felipe
Pinto, Laura Catalina
Institución
Resumen
The marketing and product innovation process aims to develop a product or service to satisfy the needs of a consumer segment. The following document describes the implementation of different methodologies that have as results the identification of a viable project: TuChef. TuChef is an app that provides the necessary supplies and recipes to users, in that way they can prepare a specific dish according to their tastes and what they had requested in the filters of the app. The product portfolio available have three lines of plates: Traditional, Gourmet and Vegetarian.