doctoralThesis
Contribución de las unidades de comunicación al despliegue de los roles administrativos en las instituciones de educación superior: aportes a la adaptación de algunas universidades privadas de Colombia
Autor
Roncancio Roncancio, Martha Patricia
Institución
Resumen
This research aims to understand the contribution of the communication bureau over the performance of the administrative roles and the adaptation in some private universities in Colombia. This heuristic research integrates qualitative data and mixed methods of investigation, mainly within the established theories from constructivism, critical theory, and the general systems theory. The participating universities are in several cities. Four levels were developed in order to respond to the dimensions of the investigative question: exploratory, descriptive, interpretative, and evaluative. The results allow the development of a Crossed Analysis Matrix (MAC), an instrument to help with the understanding and building of knowledge in the conceptual axis of the administration, the communication and the social adaption of organizations of higher education. The results of the investigation and the MAC can be contributing to the development of policies and actions leading to the improvement and social relevance of Institutions of Higher Education.