article
Los medios 2.0 en el primer debate electoral online en Brasil. Una experiencia periodistica pionera en Internet.
Registro en:
EISSN: 1605-4806
Autor
Colussi, Juliana
Institución
Resumen
This paper analyzes the media 2.0 in the first online debate between three candidates for president of the Brazilian government, organized by the UOL portal and Folha.com. The first part presents the Brazilian political context and describes how they organized the event. Afterward, we analyze the coverage of digital editions of newspapers and blogs made on this event, according to the application of a hybrid methodology, as suggested by Díaz Noci & Palacio (2009). It was also verifies the degree of interactivity of the audience, which followed the debate through social networks, such as Facebook, and the instant messages with journalists in Twitter. This work suggests that the debate on-line enabled an experience richer and more plural for Brazilian democracy, thanks to the conversation in the social network. This is shown by the fact the tag of Twitter that was following the event, was in the first place in global lists of the most discussed topics on the site.