bachelorThesis
Daia Shoes
Autor
Pérez Rincón, Daniela
Institución
Resumen
Through this document, It is described a proposal for entrepreneurship in the fashion sector, which bets on the design and commercialization of women's footwear through digital channels mainly. 'Daia Shoes' is a brand borned with the aim of serving women who identify themselves with a classic and timeless style in the world of fashion, helping them to find a way to materialize their personal brand and public image thorough their products. It is projected as a proposal for footwear that offers women a pleasant and satisfactory shopping experience, using distinctive details in the packaging and customer service in the future.