bachelorThesis
SUKHA
Autor
Arenas Hoyos, Alejandra
Calero Padilla, Mariana
Institución
Resumen
SUKHA is a healthy ice cream entrepreneurship which offers to the market 500 ml. ice cream pints. These contain 50% less sugar, fat and calories than a traditional ice cream. Our ice cream pints are 100% healthy, they also include a clean and trustworthy nutritional table making Sukha a great alternative for those who seek a healthy and balanced lifestyle. SUKHA will be carried out through social networks such as instagram, business whatsapp and facebook. We seek to satisfy women between the ages of 20 and 35 who are interested in maintaining a balanced diet, as well as looking and feeling good physically. Cataloged from the medium-high stratum and the most important factor in the market niche which is established by its love of sweets. As for the zones, they are located in Bogotá, Barranquilla and Valledupar. In addition, SUKHA, points more than a physical balance to an emotional and mental one.