bachelorThesis
Estrategia Digital Ecofill
Autor
Daza Herrán, Estefania
Herrera Charcas, Laura Valentina
Cely Cristancho, Adrian Manuel
Institución
Resumen
This degree work was developed throughout the second semester of 2019, in the advanced program for business training (PAFE)-Digital Strategies for Business- for institutional purpose of Universidad del Rosario. The purpose of this work is the application of the knowledge acquired in the subject specifically for the “Ecofill” project.
Therefore, general and specific objectives were proposed, the idea of entrepreneurship was explained, we realized a digital analysis of the competition, the buyer persona was defined and then a content strategy was developed to subsequently propose the digital content strategy, which it contains organic and inorganic positioning, the website, internet advertising and announcements, social media strategy and Email marketing.