masterThesis
Creación y desarrollo de la IMF “Fundación Multicrédito”, como estrategia de diversificación del grupo empresarial Industrias Milán s.a.
Autor
Molina Gonzalez, Claudio Mauricio
Molina Gonzalez, Ricardo Alberto
Institución
Resumen
The MFI is designed to democratize access to sports activity, granting consumer loans to people with limited purchasing power digitally and immediately in the commercial establishment of the distributor where the product is displayed. The advantage of Multicrédito, lies in the synergy generated with IBM, because unlike the other MFIs that currently provide the financing service, Multicrédito will generate an independent collection network and at the same time provide through IBM, the immediate benefit of credit to the state portfolio of the owner of the establishment, ensuring the continuous consumption of the distributor towards IBM products. In addition, because they are of a social nature, part of the profits will be invested in supporting infants for the formal development of sports activities and facilitating transport to school in rural areas. Multicrédito is projected to be registered in January 2020 and its operation by March 2020, its main objective being to strengthen the value chain in the commercialization of IBM products, creating greater differentiation against current competitive offers.