bachelorThesis
Alternativa de empaque para lápices de grafito Fancy Pelikan
Autor
Gutiérrez Anaya, Stefanya
Murcia Charry, María Camila
Pérez Sánchez, Paula Fernanda
Institución
Resumen
Now a days there are some tools like eco – innovation, eco – design and eco – efficiency which offer a diversity of solutions to some problems that industries have to face currently, besides those allows give an add value to their products through the processes implementation that will decrease the pollution caused by the fabrication, package or distribution processes for their products. Actually, companies search to implement some strategies which get the attention of the consumer, raise awareness to buy products that will be friendly with the environment and promote the reduction of the environmental pollution, making sure the product quality is the same. Mexico is a country that had hadn’t developed the environmental conscious in a hundred percent in the industry. However, due to the global trends the consumers have begun to have preferences for companies that are applying internal processes that contribute to the environment. Business missions allow us to identify opportunities for improvement, which is why, according to the previous idea, we are looking for offering a substitute for the Fancy’s graffito pencil packages, product which is fabricated and distributed by Pelikan Mexico. Currently is packaged in plastic bags, that is not friendly at all with the environment, a model of eco-innovation, eco-efficiency and eco-design allowed to reach this result. Using the tools mentioned above, we will show you a package second alternative that not only will reduce the plastic contamination, but it will give add value to the products and the brand through getting the green seal.