bachelorThesis
Estrategia de marketing digital para LIKOUT
Autor
Castillo Cardenas, Valentina
Galvez Trillos, Lizeth Daniela
Institución
Resumen
In the last decade, digital marketing has had a greater relevance, nowadays people use in their daily lives different devices that help them to stay connected, which has given brands a great opportunity to position themselves and communicate with their customers. Throughout this document a digital marketing strategy is developed for the brand Likout, which markets an antiperspirant product specialised in the treatment of Hyperhidrosis (excessive sweating). The strategies proposed here seek to improve the positioning of the brand on different digital platforms and search engines, in addition to improving engagement with potential customers. It also establishes the way in which the results will be measured and the necessary budget for the execution of the marketing plan. Keywords: Digital marketing, buyer persona, digital strategy, SEO, SEM, social media, engagement, hyperhidrosis, brand positioning, website.