bachelorThesis
Idehuellas S.A.S
Autor
Tapia López, María De Lourdes
Institución
Resumen
This project aims to develop a digital marketing plan for the company IDEHUELLAS S.A.S. This company is oriented towards outlining, manufacturing, and supplying supplies for footwear through the conversion of thermoplastic raw materials. For the plan, a viable strategy was defined which allows the organization to give continuity and support to its leadership at the national level through its participation in the different digital platforms. Additionally, based on what was studied in the Advanced Program for Business Training (PAFE) with digital strategies for Businesses, it was possible to establish an additional benefit oriented towards updating the business model, obtaining as a result an increase in its added value.