bachelorThesis
Asesoría Café Soca
Autor
Puentes Garzon, David Felipe
Arroyave Dussan, Daniel
Vivas Parra, Maria Paula
Institución
Resumen
This work presents the implementation of an internationalization plan focused on the export of roasted coffee to the United Arab Emirates for the coffee exporting company, Café Soca. This is known as Capstone project, which has so far had two phases, the first one was a market research in which we defined the most favorable destination for Café Soca to implement the internationalization plan developed in the second phase, in which a detailed planning was created for the company with clear guidelines of which are the steps to follow in each business area required to take the company to enter and establish itself in the Emirati market. Furthermore, this market has become a country full of growth opportunities in the short, medium and long term for companies such as Café Soca. In order to guarantee the continuity of the export business development, a follow-up of the fulfillment of each of the proposed measures is encouraged.