bachelorThesis
Oazë
Autor
Carreño García, Nicolas
Estupiñan Urrea, Diana Carolina
Institución
Resumen
In Oazë we manufacture and commercialize sportswear, exactly ans as the initial product of the brand, oversized sport shirts in a disruptive design, which seeks comfort and safety when performing any physical activity, as a potential client we seek to reach the Colombian public, exactly those Colombians who like or would like to go to the gym. Whit disruptive designs we offer the security to continue with their physical activity, without feeling the embarrassment that arises when starting, as well as the comfort to always be ready for any movement Oazë also seeks to be an innovation laboratory to change the stereotypes that exist in the sportwear industry, focusing on the fact that each body is unique and different. But as we seek to be present in the change of life of the clients, we also seek to be present in the change with the environment the products that we will offer, and as the main product the t-shirt, are made from post-consumer waste, such as bottles and industrial waste material that are reincorporated to later make a thread