bachelorThesis
Mayú, Barra de arepas saludables
Autor
Figueroa Cobos, Andrés Felipe
Daniel Lis, María Camila
Espitia Bottia, Natalia
Gutiérrez Bayona, Juan Nicolás
Institución
Resumen
The creation of a business, brand or company is fundamental for the economic development of a country and an inevitable step for a management student, for this reason five possibly innovative brands were chosen to which a process of elimination was applied taking into account important variables for investment and finally work on only one, in this way I worked on MAYÚ to be able to generate a viable brand as well as attractive for future investors.