Influence of Artificial Intelligence in the firm outcomes by the innovation and R&D perspective

Abstract

The main purpose of this thesis is to analyze and evaluate the company culture complexity which due to the new business environments and the new internal work dynamics has changed in several ways. This thesis examines the role of Artificial Intelligence in the organizations and the way it influences innovation and R&D. Moreover, this project evaluates and analyze the challenges, which the companies are facing to optimize their resources, increment innovation, incorporate R&D depending on the size, corporate culture and available budget that due to the new business environments and the new internal dynamics to work has changed considerably. Furthermore, it analyzes the tendency of the new uses of artificial neural networks to analyze data and as a new tool to develop in-depth the AI in the companies. In this research, I am going to select a specific industry to be analyzed, the Pharmaceutical Industry. This paper will reach all the processes from the R&D and innovation area of the companies that AI affect. In addition, this vision will identify the proportional relation of AI instruments and the increasing outcomes. On the other hand, this study wants to purpose a new way of how AI can change organizations in a corporate context, through the usage of innovation and the application of it in the whole process of R&D. Knowing this, the proposed approach wants to understand the most important components of company decision making using new technologies, such as AI.