Trabajo de grado - Pregrado
Advantages and disadvantages of (not) mastering the English language culture in iconshock business
Autor
Mendez León, Ana Milena
Institución
Resumen
This research describes the disadvantages that represent not having a good
command and the advantages of having a good command of English language in a
graphic design company. We could identify language skills, communication tools and
the most relevant cultural aspects necessary while doing business abroad; such as
understanding changes of rules and standards use in other countries, the negotiation
barriers using a second language and the best ways of communication worldwide as Email
or video conferencing. Chapter 1
Introduction
Statement of the problem
Research Questions and Objectives
Rationale
Chapter 2
Literature review
Theoretical framework
Communication and the modern languages professional in Colombian enterprises
Background frame
Cultural influence for international business
Multilingual companies have a better performance
English in business world
Importance of learning a second language
Conceptual frame
Chapter 3
Research design
Type of study
Study field
Data collection instruments and procedures
SWOT Analysis
Data analysis method
Chapter 4
Data analysis
Advantages
Disadvantages
Communication tools
Chapter 5
Disadvantages of not mastering and advantages of mastering the English language as its
culture in business
Conclusions
Limitations and contributions for further research
References
Appendix
Append 1 Common European Framework of Reference for Languages
Append 2 Company SWOT
Append 3 Survey form
Append 4 Interview form
Append 5: Business in Japan and China
Append 6: Surveys Pregrado Profesional en Lenguas Modernas Lenguas Modernas