Trabajo de grado - Pregrado
Business plan- bilingue theme bar
Autor
Cárdenas Casas, Angélica Paola
Ibañez Ospina, Elizabeth
Martínez Castañeda, Luisa Fernanda
Institución
Resumen
This business plan is made with the purpose of presenting it to potential investors in business rounds and/or venture capital funds proposed by the Government within its national development plan. A business oportunity regarding the creation of a theme bar in Bogota that encourages bilingualism is considered is this document. Said idea arises in the formation process of the Modern Languages major as ECCI University students.
There is a law in Colombia, the 1014 2006, the Promotion of a Culture of Entrepreneurship ,that seeks to encourage the development of innovative business ideas that motivate the creation of companies to sustain the economy, from educational establishments.
Entrepreneurship is a way of thinking, reasoning, and acting focused on opportunities, outlined with a global vision and carried out through a balanced leadership and the management of a calculated risk which result is the creation of value that benefits the company, the economy and society. Introduction
Chapter 1:
Precedents
Chapter 2:
The development of the bars in The US
The implementation of Bars in Colombia
The emergence of the Bars in Bogota
Problem Statement
Chapter 3:
Business Idea
Chapter 4:
Economic object
Location
Organizational Structure
Objectives
Chapter 5:
General objective
Specific objectives
Mission
Vision
Corporative Image
The Brand
Logo
Slogan
Technical Study
Chapter 6:
Facilities
Administrative Installation
Production Plant
Legal Framework
Chapter 7:
Normativity for the implementation of bars in Bogota
Rules of Functioning
Rules of Local Functioning
Sayco and Acinpro
Local regulations of Chapinero
Fiscal responsibility – Taxes
Social Responsibility
Marketing Study
Chapter 8:
Indirect competition
Direct competition
Variables
Instrument of data collection
Data Analysis
Analysis Matrix
SWOT Matrix
SWOT Matrix of analysis Otton Bar SAS
SWOT Matrix of analysis direct competition La Villa
Marketing Strategy
Market Segmentation
Financial Analysis
Chapter 9:
Table of Assets
Payroll Expenses Table
General Expenses Chart
Cost Table
Investment Table
Balance point Pregrado Profesional en Lenguas Modernas Lenguas Modernas