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Marketing in times of crisis: the bearing proactive marketing has on business performance

Marketing en períodos de crisis: la influencia del marketing proactivo en el desempeño empresarial;
Marketing em períodos de crise: A influência do marketing proativo no desempenho empresarial

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Mesa Correa, Diana
Martínez Costa, Carme
Mas Machuca, Marta
Uribe Saavedra, Felipe
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