bachelorThesis
Estrategia de contenidos digitales para Mystery Pet
Fecha
2018Autor
Hoyos Neira, Daniela
Núñez Díaz, Erick Mateus
Mortigo Sanchez, Helmut Felipe
Pardo Uribe, María José
Díaz Santiago, Michael Estevan
Institución
Resumen
The following paper is for institutional purposes and is the product of the research
carried out on the second semester of the year 2018 for the class “Trabajo de Grado PAFE -
Estratégias Digitales para Negocios” of Universidad del Rosario. On this document we
present the development of a digital content strategy for the product “Mystery Pet”, a
monthly subscription box service with dog care products that aims to improve life quality and
the bond of pets with their owners.
Based on the importance of digital marketing for the success of any company
nowadays, and on how a good digital content strategy could facilitate for a new brand the
process of making itself known in the market, we address within its creation for the brand
elements such as the search engine optimization, the creation and content management of the
webpage and social media, e-mail marketing and proximity marketing.