bachelorThesis
MG Capital : proyecto de emprendimiento
Fecha
2019Autor
Jasbón Huertas, Ana María
Institución
Resumen
MG Capital is an entrepreneurial project that began with the objective of generate positive returns using the currency market as a vehicle. This is a non-conventional capital management, clients will not give their money, however, they have to create an investment account in a broker and accept in a contract that all the trades in their investment account will be the replica of the trades of our Traders, accepting with it profits and the losses. This business model is very popular between people that stands out for their appreciation of high-risk investments, they used to have experience in traditional and non-traditional speculative markets; These people find in the high risk investments an opportunity to profit more. The good acceptance of MG Capital is also based on our interest to generate confidence to our investors through the positive results of more than 12 months of trading in which positive numbers predominate, as well as the personalized and professional service we offer before, during and after clients get our service, always based on honesty and transparency regarding the benefits and risks of this business. This differentiates us from the competition, who prefer not to talk about risks in order to cover a larger portion of the market, this however does not worry us because the market share that is not aware of the risks when it has losses becomes the unwilling to the company. The voice to voice is our most important marketing strategy because we are not interested in the massification of our business but in finding the key customers to grow our business. In this way we will give a very special treatment to these clients keeping in touch with them to know them better and offer details such as dinner invitations, art gallery tickets, concert tickets, coffee / wine / whiskey tastings, among others. The financial goal of MG Company is having revenues of $ 2 million to close the third year of operation (2021), we will not require financing, our initial investment will be $ 13,000 USD which will be contributed by the partners in equal shares and it is expected to recover in the first 3 months of operation.