Responsabilidad social empresarial : análisis de las investigaciones realizadas en el contexto de Colombia
Araque Chaparro, Mayra Vanessa
Corporate social responsibility is an issue that companies are adjusting into their processes as a fundamental basis, develop practices in response to the demand of society and the needs that presents, within which every day consumers are more aware of the products and services that they consume and how companies treat their stakeholders. These practices allow companies to develop an image which will allow them to be competitive in the market, creating value in the brand and generating recognition in society. I Carry out this research in order to analyze and have a greater knowledge about CSR studies in the Colombian context and be able to analyze from a deeper point what practices companies have developed.