Emotion-Oriented eCommerce Systems

Abstract

During recent years, the use of intelligent systems in eCommerce has increased significantly,

providing a new perspective on the overall online shopping experience. The rapid growth of eCommerce

has motivated many studies on the relationship between website design, company reputation, and

purchase intent. Understanding emotion is important in gaining insight on how to efficiently satisfy the

needs of the eCommerce customer. Emotion recognition techniques based on modern mathematical

models using computational intelligence are presented. Progression within this field of study is

highlighted. The requirements for designing of intelligent emotion-oriented eCommerce systems are

defined. A model for simulation of intelligent emotion-oriented eCommerce systems is proposed. It is an

important tool supporting the experimental study and design of emotion-oriented eCommerce systems