| dc.contributor | Asesor Tesis | |
| dc.creator | Vicuña Vélez, Valentina | |
| dc.creator | Durán Anderson , Alejandro | |
| dc.date.accessioned | 2014-01-01 | |
| dc.date.accessioned | 2015-02-10T07:30:30Z | |
| dc.date.accessioned | 2019-05-30T18:11:42Z | |
| dc.date.available | 2014-01-01 | |
| dc.date.available | 2015-02-10T07:30:30Z | |
| dc.date.available | 2019-05-30T18:11:42Z | |
| dc.date.created | 2014-01-01 | |
| dc.date.created | 2015-02-10T07:30:30Z | |
| dc.date.issued | 2014-01-01 | |
| dc.identifier | 271843 | |
| dc.identifier | http://hdl.handle.net/10906/77303 | |
| dc.identifier | http://biblioteca2.icesi.edu.co/cgi-olib?oid=271843 | |
| dc.identifier.uri | http://repositorioslatinoamericanos.uchile.cl/handle/2250/2937457 | |
| dc.description.abstract | Betty Anderson –Vida en Armonía- is an organization dedicated to spread a life
style focused on to live in harmony by its services and products.
According to the rapid changes of the markets around the world, it is appropriate to
plan the strategies and tactics to develop the corporate objectives of the enterprise.
Therefore, it was determined to make an analysis about the political, economic,
social, technological, environmental and legal external surrounding facts, to
understand some opportunities and threats. In the other hand, it was accurate to
make an analysis focused on the strengths and weaknesses compared with
industry.
With the above, were crated some objectives and tactics focused on the SMART
criteria model. The criterion is that objectives are Specific, Measurable, Assignable,
Realistic and Time-related.
Lastly, the results were the creation of corporate strategies and tactics to develop
the activities from the point of view of the costumers, the products and services
and from the internal human and physic infrastructure, according to the business
mode | |
| dc.language | spa | |
| dc.publisher | Universidad Icesi | |
| dc.publisher | Facultad de Ciencias Administrativas y Económicas | |
| dc.publisher | Departamento de Gestión Organizacional | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.rights | EL AUTOR, expresa que la obra objeto de la presente autorización es original y la elaboró sin quebrantar ni suplantar los derechos de autor de terceros, y de tal forma, la obra es de su exclusiva autoría y tiene la titularidad sobre éste. PARÁGRAFO: en caso de queja o acción por parte de un tercero referente a los derechos de autor sobre el artículo, folleto o libro en cuestión, EL AUTOR, asumirá la responsabilidad total, y saldrá en defensa de los derechos aquí autorizados; para todos los efectos, la Universidad Icesi actúa como un tercero de buena fe. Esta autorización, permite a la Universidad Icesi, de forma indefinida, para que en los términos establecidos en la Ley 23 de 1982, la Ley 44 de 1993, leyes y jurisprudencia vigente al respecto, haga publicación de este con fines educativos Todo persona que consulte ya sea la biblioteca o en medio electrónico podrá copiar apartes del texto citando siempre la fuentes, es decir el título del trabajo y el autor. | |
| dc.subject | Clientes | |
| dc.subject | Competencia | |
| dc.subject | Análisis interno | |
| dc.subject | Análisis externo | |
| dc.subject | Estrategia | |
| dc.subject | Trabajos de grado | |
| dc.subject | Administración | |
| dc.subject | Economía | |
| dc.subject | Departamento de Gestión Organizacional | |
| dc.subject | Internal analysis | |
| dc.subject | Producción intelectual registrada - Universidad Icesi | |
| dc.subject | Strategies | |
| dc.subject | Costumer | |
| dc.subject | Competition | |
| dc.subject | External analysis | |
| dc.title | Planeación estratégica en empresas propias y/o familiares | |
| dc.type | Tesis | |
