Plan de mercadeo para Cartago y Buga de los servicios TIC del área de Telecomunicaciones de Emcali

Abstract

With the rapid changes occurring in the telecommunications market and the strong competition in the city of Cali, the Municipal companies have decided to expand their portfolio of services to other regions. The objective of this work is to develop the marketing plan for telecommunications service for the towns of Buga and Cartago. For the development of this thesis the theory of marketing is consulted, and also the main indicators of TIC from the telecommunications ministry were consulted. Which exposes a personal opinion based on public information from the company and the information that is permitted to disclose