Thesis
DESARROLLO DEL PLAN DE NEGOCIOS PARA LA VIABILIDAD DE UNA PREPARATORIA ABIERTA
Autor
CEDILLO REYNA, GABRIELA
Institución
Resumen
The purpose of this work is to develop a business plan for viability
Open High School of enabling it to integrate a business work and
implement the necessary and sufficient to make it a profitable business.
Considering that the training of workers is part of a context
economic development and business competitiveness. The business plan
intended as a means to that in a formal, structured, becomes
a guide to the daily activity of the organization that contributes to the achievement of its goals and
objectives, and to establish itself as a profitable business.
With the approach of Alcaraz (2006), develop the steps in the planning process
managing to establish a clear, concise and informative, including the importance
technology as a tool of efficiency in service organizations.
Thus, the study has a descriptive scope in an institution located in the
State of Mexico, using the tools of interview, questionnaires and
documentary information, to measure the goals of innovative teachers
business, its controls and infrastructure, and also to evaluate companies and
workers as potential customers, and students enrolled for the
current status of the service of the institution.
Finally, there is the business plan proposal in the order of: the nature of
business, marketing, operations, organization and finance, showing in this
last stage, an analysis tool with three price scenarios for
determine the expected utility.
The results demonstrate that the formulation of the business plan for the feasibility
Open High School, is critical because it controls all areas of the
organization, taking care of their processes and taking it to be a profitable venture.