ESTRATEGIAS FUNCIONALES, UN MEDIO PARA EFICIENTAR LOS PROCESOS ADMINISTRATIVOS Y DE COMERCIALIZACIÓN PARA UNA PYME

Abstract

The efficiency in the administrative processes and commercial management in an organization implies the action of multiple factors or elements of strategic type that affect the financial results and optimization of their resources. Under this exhibition, the main objective of this study is to determine functional strategies that allow a more efficient administrative and commercial processes through strategic planning in a service company. To achieve the stated objective, the work is organized as follows: First, we undertook the search for theories that consider the efficiency as a key element in the administrative and commercial processes. Second, it was observed and distinguished the context of the company studied as well as the importance of the service sector in GDP at the national and Federal District. To achieve this, it was conducted a search of documentary and descriptive data published by organizations such as the INEGI. Third, instruments of collection of information were applied to identified objectives, culture, marketing and perception of service quality in each of the companies interviewed. Fourth, in the field of analysis and interpretation of results, it was clear that the proposal is issued for items pillars: marketing, service delivery and planning strategically. With regard to the conclusions of this work, it is stressed that the company is attractive in a period of marked growth but a great challenge against its competition. It was also found that the company has more areas of opportunity that threat, and the strength lies in the culture in terms of celebrations and parties.