Mídias digitais e horizontes de aspiração : um estudo sobre a comunicação em rede entre mulheres das classes populares brasileiras

Abstract

This dissertation seeks to understand what I call the aspiration horizons of women from brazilian popular classes and how the access to digital media allows a sociality around the negotiation of the limits and possibilities of such horizons. The objective was to show the context of housing, leisure and work of the subjects, in order to understand that the digital media are mobilized according to social relations established beyond them. This work is in agreement with the theories of the social modeling of technology to understand that both the nature of digital media and the needs and desires of users shape the meaning and utility of a technology in a given historical moment and context. In this sense, technologies are used according to social class relations, gender, sexuality, generational issues, among other aspects that need to be understood. In the same way, the media interfere in the daily life of the subjects, transforming their relations and, sometimes, increasing the possibility of access to diverse cultural repertoires. The empirical field was built on the Internet through Social Networking Service Platforms such as Facebook and Whatsapp, seeking to observe the network sociality of women in the research, their postings, shares, likes and exposure dynamics; outside of the Internet, I did an ethnography in the Baixada Fluminense and in the popular classes of the West Zone of Rio de Janeiro in order to access their daily lives, their places of residence, their structure of access to technology, their circulation throughout the city and their moments of recreation.