Avaliação da competitividade em indústrias de transformação de plástico

Abstract

Although not a recent invention, the plastics material are continuously renewed and used in numerous applications with various levels of complexity, ranging from disposable goods to engineering plastics with specific physico-chemical properties. Regarding the production chain of this material, however, it appears that it is extensive and heavily dominated by the large chemical and petrochemical companies, so that the industries of plastics processing, present in the form of a large set small businesses constitute the most notoriously-brittle and more susceptible to the forces of agents upstream and downstream link. Within this framework, the research developed in this dissertation aimed to propose a model for assessing the level of competitiveness of these industries, using both concepts for the multicriteria approach for decision aid. The proposed model was developed based on the most relevant critical success factors identified in the literature, organized as a hierarchical structure, where a performance indicator was constructed for each factor and weighted by a substitution rate. The model was subjected to test in twelve real companies, returning in its evaluation phase an index that represents the competitive performance of each industry evaluated, thus allowing the comparison and discussion of the results. Subsequently, shares of recommendations aiming to simulate possible results to be achieved with the adoption of strategic initiatives, developing an electronic tool for data processing and report generation. At the end, we conclude that it is possible to measure and evaluate the level of competitiveness in plastic processing industries.