Modelo de viabilidade econômica para franquia de delivery online

Abstract

The increase in competitiveness between companies makes entrepreneurs aware for the market changes. Franchising is a sector that has gained strength in recent years and in the first half of 2017 showed an increase of 9.4% when compared to the sales for the same period of the previous year. In this sense, the aim of this research is to propose and test an economic viability calculation model for an online delivery franchise. Therefore, a review of the literature was carried out and also, an analysis of the variables that influence the calculation of the return on investment for the business according to the number of habitants of the cities was performed. Finally, a mathematical model considering population clusters and their respective investments was proposed. Based on the financial results, it can be inferred that the investment in this network of online delivery franchises is promising and economically viable, and can bring high returns on investment.