Tese
Pelas páginas de Zero Hora, o jornalismo público (des)coberto
Fecha
2015-04-09Registro en:
PÉRSIGO, Patrícia Milano. Throught Zero Hora's pages, the public journalism (un)coverd. 2015. 199 f. Tese (Doutorado em Comunicação) - Universidade Federal de Santa Maria, Santa Maria, 2015.
Autor
Pérsigo, Patrícia Milano
Institución
Resumen
The present thesis approaches the practice of public journalism (PJ) by the press
media. The media context in the South of Brazil is called the RBS Phenomenon by
Guareschi and Ramos (1988), in which the Zero Hora Newspaper configures a business
capitalist model, becoming a strong competitor in the gauchos* media market. In addition to
this, according to Faccin (2009) the Rede Brasil Sul (RBS) today is the biggest media
network in the South of Brazil, which places it not only as the biggest owner of
communication vehicles as a spokesperson of this society. Having this vision of peculiar
context we embraced the Zero Hora Newspaper as our empirical object. From state of the art
researches we realized that the current of public journalism falls back on a vast number of
terms that sometimes are used as synonyms, sometimes used with subtle differences or
even with a great variety of applications. Haas (2006) in his studies of worldwide mapping of
public journalism elucidates the need of study development that dedicates to deeply
investigate the features and peculiarities in different geographic contexts. This way, the
problem question which guides this thesis is: How does the public journalism is revealed in
journalistic practices at Zero Hora? Accordingly, our general aim is to study the
manifestations of public journalism on Zero Hora, and more specifically to comprehend the
dynamic of these current journalistic practices on ZH; identify the understanding of journalists
in the newsroom as well as the management of this vehicle upon the PJ and confront them
with report analysis from news editorial. This thesis is theoretically structured with Rosen
(1996), Glaser (1999), Traquina (1999; 2003), Silva (2002; 2006) and Nip (2006). Secondly
we treated the media organizations and the journalistic production as of studies by Rodrigues
(1990), Esteves (1998), Traquina (1999; 2005), MacQuail (2012; 2013) and McCombs
(2009). As a research strategy we adopted the case study (YIN, 2005) and we used different
techniques to collect data as well as the document analysis, structured and semi-structured
interviews, non-participant systematic observation (MARCONI AND LAKATOS, 2003) and
analysis of reports from script elaborated by the researcher. Overall we identified that the
journalistic campaign coverage of Fundação Maurício Sirotsky Sobrinho, besides the
journalists profiles related directly to the news production, the subject coverage (local and
state regional) and the main news values perceived characterize as ways of manifestation of
PJ on ZH. This scenery shows that the vehicle has a manifestation potential of this practice.
However, ZH stands some organizational gates to this daily journalistic routine making its
product oscillate in terms of public journalism which leads us to say that sometimes it is
covered and sometimes not.