Rotas turísticas no Rio Grande do Sul: influências das políticas públicas, disparidades regionais e ambientes institucionais

Abstract

The Brazil by your continental characteristics leads to economic activities that consider regional differences, therefore, the tourist activity should adapt to these differences. This paper board the historical question related to tourism, the environment involved in the process of tourism development, the trend of regionalization and centralized management and policies for rural tourism, as the tourist routes are under study that profile. This research seeks to analyze the influences of public policies, regional disparities and institutional environments in the deployment of tourist routes in Rio Grande do Sul. Thus, the importance of knowing the various actors involved and the study of institutions and organs responsible for the development of tourism in the country (in national, state and municipal). As a case study were choose a tourist routes, each of which represents the socioeconomic realities of a region of Rio Grande do Sul: Grape and Wine Route (Northeast - richer), Campos de Cima da Serra Route (North, but close the Northeast), Missions Route (north and a little of the South) and Path Farroupilha Route (Half South). The Grape and Wine Route is administered by the Association of Tourism in Sierra Northeast (ATUASERRA-founded in 1985), the Campos de Cima da Serra Route has the organ responsible the Consortium for Sustainable Development in the Region dos Campos de Cima da Serra (CCS CONDESUS - created in 2001), the Missions Route are the foundation of Municipalities Mission (FUNMISSÕES - founded in 2001) and Path Farroupilha Route have the work done by the Group Manager of Path Farroupilha Route - Costa Doce and Pampa Gaucho - made by the Agency's Development Tourism in Costa Doce (AD Costa Doce - founded in 2005) and Tourism Development Agency in Pampa Gaucho (ADETUR Pampa Gaucho - founded in 2007). With these four tourist routes, including the various socioeconomic realities existing in the state, you can achieve the proposed objectives and reach conclusions. The regional disparities, even abrupt changes in public policies and direction to tourism, the uncertainty caused by these fluctuations, lack of empowerment of the actors involved, affect the good running and continuity of plans and programs for tourism and your successful.