Mídia propagável na crise governamental brasileira de 2015: o uso dos imemes na comunicação em rede

Abstract

Internally the the "network society" (Castells, 1999), the "mass self-communication" (Castells, 2010) keep configuring communication flows. These flows are complex and involve both media negotiations of the corporate culture as participatory culture. In the network relationship that these processes are based, the "spreadable media" (Jenkins, 2014) seeks to adapt and survive in an informative and culturally saturated environment. Through practices known as Internet memes, or imemes (Vélez, 2012), social network users seek to inform, opine and have fun with politics through a new media genre. This paper presents notes about the operation of the process by which these messages are formed and points to holistic understanding of the proposed object, such as it ́s understanding of group from the spreadable media content that presents perceptions and collective and independent political constructions.