Dissertação
Agricultura familiar superando desafios em contextos concorrenciais: estudo de caso realizado na região noroeste e Missões do estado do Rio Grande do Sul
Fecha
2011-08-31Registro en:
PÉREZ, Flávia Ines Carvajal. Overcoming challenges family agriculture in competitive contexts: a case study conducted in the northwestern and Missions of the State of Rio Grande do Sul. 2011. 148 f. Dissertação (Mestrado em Agronomia) - Universidade Federal de Santa Maria, Santa Maria, 2011.
Autor
Pérez, Flávia Ines Carvajal
Institución
Resumen
The family farms and small agroindustry family are of fundamental importance in rural development in
Brazil, due to its role in food production and income generation. This study was conducted with the
Central Cooperative Family Farming Ltda. - UNICOOPER, along with associated located in the
municipalities in the northwest and Missions of the State of Rio Grande do Sul. The Cooperative is
highlighted by work being done as a facilitator of commercialization, seeking new markets for the
commercialization of alternative products to soybeans from family farms in the region, besides
participating in the More Food Program of the Federal Government - PAA for school lunches. This
study aimed to analyze the organizational setting in which the network UNICOOPER operates, how it
really benefits family farmers and agroindustries who is inserted, and how to overcome the challenges
UNICOOPER in competitive contexts with sustainable development. The methodology consists of field
research and literature. For data collect was carried out semi-structured interviews with leaders of
UNICOOPER, associated cooperatives and actors involved. The configuration with which the Central
Cooperative has been working is innovative because it is characterized by a network of cooperatives
and cooperatives differs from the traditional form of action, which involves the organization of
producers, with the help of technical assistance for the production of differentiated products. Through
interviews, it was possible to identify the characteristics of each cooperative, competitive strategies,
and factors limiting and potencializantes commercialization, motivating factors for entering the
network, challenges and future prospects of the organization. There is evidence that in UNICOOPER,
strategies are emerging, and has great competitive strength generic strategy is differentiation. The
most a associated cooperatives emerged and is being made possible due to the PAA. The work that
has UNICOOPER performs some challenges that need to be overcome for the continuity and viability
of the network, such as trained staff, motivated, technical assistance, help in the legalization of
agroindustry, management and logistics. The UNICOOPER, along with the associated cooperatives,
enables the family farmers, helping organize them to increase production, enabling the
commercialization of these products and thus contributing to the permanence of the same field, by
generating income for their families.