Marketing de relacionamento: oportunidade para desenvolvimento e crescimento contínuo no setor financeiro

Abstract

Marketing connected is a competitive difference that companies and financial sector are using to free the market. It consist in, not only to attract new customers, but in holding back the ones conquered, emphasizing the long term relationship with the market, in detriment of transactions ways with short term objectives, searching for the customers allegiance. Nowadays, banks stimulate using new technology in Brazil. The relationship with customers got people’s attention, since we realize that allegiance and profit hold hands to please consumers.