Trabalho de Conclusão de Curso de Especialização
Marketing de relacionamento: oportunidade para desenvolvimento e crescimento contínuo no setor financeiro
Fecha
2004-07Autor
Braido, Quelen Ermelinda
Institución
Resumen
Marketing connected is a competitive difference that companies and
financial sector are using to free the market. It consist in, not only to
attract new customers, but in holding back the ones conquered,
emphasizing the long term relationship with the market, in detriment of
transactions ways with short term objectives, searching for the customers
allegiance.
Nowadays, banks stimulate using new technology in Brazil. The
relationship with customers got people’s attention, since we realize that
allegiance and profit hold hands to please consumers.