Trabalho de Conclusão de Curso de Especialização
Comunicação pública e estratégias comunicacionais aplicadas no relacionamento entre instituições arquivísticas e usuários
Fecha
2010-12-17Autor
Langaro, Roseane Bueno
Institución
Resumen
This is a theoretical-empirical research, based on bibliographic researches that relate
the following themes: public communication and communication strategies and the
relation between archive institutions and users. The research is guided from the
comprehension of public communication and communication strategies concepts,
aiming to present a communication model able to provide participation and dialogue
between archive institutions and users, and to contribute to the citizenship formation.
The overall objective is to identify the main communication proposals in the relation
between archive institutions and users and to analyze the ones which are the most
linked to communication and communication strategies concepts. In order to achieve
that, a research questionnaire was applied to the Brazilian Public State and National
Public Archive responsible personnel, aiming to obtain empirical data about the
communication routines of these archive institutions. The collected data were
presented as illustrated graphics analyzed based on theoretical thoughts. The
research indicates that the challenges towards communication and communication
strategies perspectives face the action field of the archive institutions, highlighting the
need of overcoming the instrumental conception of communication barriers, leading
to public strategies introduction process, able to promote an effective dialogue
between archive institutions and users, in a way that it can lead to the citizenship
formation.