O relações públicas no mercado cultural: estudo de caso do evento Descubra UFSM

Abstract

The objective of this research it's to understand the role of the Public Relations professional in the cultural market, using the “Descubra UFSM” event as it's base. We seek to understand, how this professional can help to enhance this area, by working on communication such as event management, creation of projects, fundraising, press assistant and other tasks, we will use Case Study method and the Structure of Feeling proposed by Raymond Williams(1979) as an analitic operator. In this study will be approached themes like Creative Industry, Cultural production and Cultural Marketing.