Dissertação
Tecnologias de informação e comunicação, rede científica e inovação comunicacional: o caso do consórcio antiferrugem
Fecha
2012-02-23Registro en:
CABRERA, Lilian Cervo. INFORMATION AND COMMUNICATION TECHNOLOGIES,
SCIENTIFIC NETWORK AND COMMUNICATION INNOVATION. 2012. 72 f. Dissertação (Mestrado em Agronomia) - Universidade Federal de Santa Maria, Santa Maria, 2012.
Autor
Cabrera, Lilian Cervo
Institución
Resumen
This paper examines a possible alternative for dissemination of information and
communication technologies in rural areas. In this sense, aimed to analyse, evaluate
and validate some statistics metrics generated by Google Analytics software to the
site of the Consórcio Antiferrugem. The analysis considered the metrics generated
for the period of June 30, 2007 to June 30, 2011, during which the site of the
Consórcio Antiferrugem totaled four cropping season of soybeans. From the metric
data of the tool in use, we sought to identify some kind of user profile and certain
pattern of use of the site. The results indicate that the site proves to be an innovation
communication, since it plays a mobilizing role in the formation of a scientific network
in combating a plant disease. To achieve the objective proposed in this work, we
chose to conduct a search of the exploratory case study. To conduct the study,
sought to relate the data to access the site with the sowing dates for soybean,
planting sites, weather forecasts and increases or decreases in the applications of
fungicides in crops. In addition, there was an interview with creator and responsible
for building the current site of the Consórcio Antiferrugem, plant pathologist and
professor at UFRGS, Emerson Del Ponte. Data access within the site are presented
nationally and then broken down to the states of Mato Grosso do Sul and Rio Grande
do Sul, which had their individual statistical studies. The study revealed that it is
difficult to determine exactly who in the soybean production chain accesses the site,
if they are mostly researchers, extension workers, laboratory workers or farmers.
However, it was possible to infer that their users are seeking technological
information through the Internet, becoming key actors in the chain of soybeans.
These actors are considered to be decision-makers in their regions, and disseminate
information locally and this causes the main objective of the site of the Consórcio
Antiferrugem is reached. Thus, the scientific network generated by the Consórcio
Antiferrugem proves to be much higher than that measured by the number of
accesses to the site, once face to face dialogue between the actors of the chain
contributes to the dissemination of information about the disease and the occurrence
of focuses on the regions.