Empreendedorismo e meio ambiente do pragmatismo à dialética

Abstract

The contemporary challenge of developing entrepreneurship with the responsible use of resources is also present at the food retail sector. The search for competitiveness leads entrepreneurs to postpone environmental policy inclusion in their entrepreneurial activities. In this sense relating entrepreneurship and environmental matters in SME s in Brazil is convenient and recent, once the majority of existing researches deal with industries or big size enterprises. Despite their operational limitations the SME s contribute for income and job generation and are able to introduce innovations due to their flexibility. Considering this extremely relevance context for the sector development this study goal is to establish guidelines for the introduction of environmental policy trough entrepreneurial dialectics in the food retail sector. This is a study of qualitative, exploratory and descriptive nature, having as its basis SINDIGÊNEROS enterprises in Santa Maria, RS. Results suggest that the majority of local entrepreneurs understand the importance of environmental preservation, on the other hand ignore the meaningful impacts resulting from activities practiced by the sector, as well as they don t know the ways to reduce or eliminate this impacts. Aiming at contributing for the improvement of the situation, it is proposed that the environmental policy is inserted in the entrepreneurial management process, leading to entrepreneurial actions. The inter-relation complexity between entrepreneurship and environment, when applied to SME s reality in the food retail sector, represents peculiar and simple actions whose implementation can promote the sector development.