Enhancing new product development (NPD) portfolio performance by shaping the development funnel

Artigo de Peri??dico

Fecha

2012

Registro en:

0718-2724

http://repositorio.ufba.br/ri/handle/ri/25564

v. 7, n. 4, p. 20-35

http://repositorioslatinoamericanos.uchile.cl/handle/2250/2718976

Autor

Figueiredo, Paulo Soares

Souza, Elisabeth Regina Loiola da Cruz

Institución

Universidade Federal da Bahia (Brasil)

Resumen

Materias

Product development

Product pipeline management

Development funnel

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